30 day return policy
About Imagewear.dk – Our History, Vision and Values
Professional uniform profile since 2005
At Imagewear.dk, we have been delivering uniforms, workwear and professional work shoes to the hotel, restaurant, service, healthcare and retail industries since 2005 – and today also to the travel industry, cabin crew, ground crew, aviation, transport and the experience industry.
We help companies build professional identities from head to toe – from chef jackets and suits to non-slip kitchen shoes and stylish uniform shoes for reception and airline.
Imagewear – more than a webshop
We are not just a webshop. Imagewear is your uniform partner with advice, consultant visits and complete uniform and shoe plan solutions for teams, chains, municipalities and companies with many employees and locations.
We help to consolidate purchases, ensure a consistent brand profile and make it easy to order and reorder. Also read about our purchasing agreements for companies and UniformStudio – our visual universe for developing uniform profiles.
Our mission
To dress people professionally for everyday demands and guest expectations. We don't just deliver clothes – we create trust, pride and visibility through uniforms, workwear and shoes, tailored to your team, location and tasks.
Our vision
Imagewear.dk will be Scandinavia's most trusted uniform and brand partner for the hotel, restaurant, service, travel and experience industries. We want to make uniforms a strategic part of the company's identity – sustainable, stylish and functional.
Our values
Professionalism
We deliver precise, well-designed uniform and workwear solutions – from kitchen to cabin, from reception to runway. The focus is on quality, function and an overall uniform profile that lasts in everyday life.
Brand understanding
Our uniforms should reflect and reinforce your identity. We consider logo, colors, cut and shoes as a whole – regardless of whether you run a boutique hotel, restaurant chain, clinic, airport service or retail concept.
Collaboration
We develop solutions in close dialogue with you and offer both online advice, sample kits and consultant visits. We are involved from the first sketch to the finished uniform plan.
Flexibility
We adapt to your changing needs with sharp logistics solutions, practical uniform programs and purchasing agreements, that work in everyday life – even when you have many locations and seasonal fluctuations.
Our history
Imagewear.dk was founded in 2005 with an ambition to raise the standard for workwear for the hotel and restaurant industry. Today we cover the entire HoReCa, health and retail – as well as the travel industry, airports, the transport sector and companies in need of strong uniform profiles.
We have delivered uniform profiles to boutique hotels, restaurant chains, cabin crew, ground crew, transport companies, street food concepts, canteens, conference centers and international hospitality brands. The common denominator is a desire for professional uniform profiles, non-slip work shoes and well-thought-out branding.
Our brands – from head to toe
We collaborate with recognized European and international premium brands to be able to deliver complete solutions from chef jackets to uniform shoes:
- Chaud Devant – Official partner and premium brand in Denmark. Modern chef and serving uniforms, aprons and profiled gastronomy clothing.
- Shoes for Crews – Official distributor and premium retailer in Denmark. World-leading non-slip work shoes for kitchens, cleaning, canteens, airlines and HoReCa industries.
- Dian – Official distributor in Denmark. Comfortable footwear for health, clinics, nursing and care.
- Uniform Shoes – Official distributor in Denmark and premium brand. Elegant uniform shoes for reception, airlines, front office and gender-neutral uniform looks.
- Greiff – Premium retailer and official distributor. Business and front office uniforms for reception, management and hotel environments.
We also work with other quality brands within safety shoes, workwear and profile clothing, so that we can collect your uniforms and shoes in one place.
Industries we dress
We specialize in uniform and shoe programs for industries where first impression, comfort and safety are crucial:
- Hotel, restaurant, café and catering
- Health, clinic, care and nursing
- Travel industry, airline, ground crew and aviation
- Airport, security and terminal service
- Transport, logistics and drivers
- Retail, office and front office
- Street food, events and the experience industry
- Municipalities, job centers and educational institutions
Read also: Municipalities & job centers and our inspiration guides.
Consultant visits, advice and uniform plans
Imagewear offers personal advice, physical reviews, consultant visits and uniform plans, so that your teams – from service to security, from kitchen crew to cabin crew – get a functional and uniform profile.
We help with, among other things:
- Uniform design and visual identity for the entire guest journey
- Choice of work shoes by industry, surface and safety requirements
- Size samples, fit instructions and start-up sketches
- Logo printing, embroidery and brand profiles
- Purchasing plans and agreements for chains and multi-site companies
- Uniform strategies for airlines, hotels, clinics, municipalities and services
Responsibility, certifications and circularity
We advise on purchasing certified textiles (e.g. Fairtrade, GOTS, OEKO-TEX, EU Ecolabel, Nordic Swan Ecolabel, GRS/RCS), so that uniform programs can be included in your CSR and ESG efforts.
Read also about our ESG work, UN Sustainable Development Goals and Code of Conduct.
When the clothes have reached their end of life, we help to send them back into circulation via RE:TURN – takeback. Together we create a transparent uniform cycle from procurement to end-of-life.
Do you want to strengthen your uniform profile?
Get advice, consultant visits and a complete uniform and shoe plan for your company – regardless of whether you run a hotel, restaurant, clinic, airport, travel concept or service company.
Contact ImagewearContact us
Phone: 63 16 00 25
Mail: info@imagewear.dk
Contact form: www.imagewear.dk/contact
FAQ – frequently asked questions
Do you supply uniforms to the travel industry and aviation?
Yes. We supply uniform and shoe programs to airlines, ground crew, security, transport and airport service.
Do you offer consulting visits?
Yes. We offer both advice, physical review, sample kits and on-site consulting visits by appointment.
Do you deliver to all of Scandinavia?
Yes. We deliver to Denmark, Greenland, Iceland, the Faroe Islands, Norway and Sweden – and help with a uniform profile across the board.
Can we get uniform design and a complete uniform plan?
Yes. We help with uniform strategy, design, colors, logo printing, shoe selection and purchasing flow for all your locations.
What brands do you offer?
We work with, among others, Chaud Devant, Shoes for Crews, Dian, Uniform Shoes and Greiff – as well as selected brands within safety shoes, workwear and profile clothing.