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The uniform is a visible part of your brand.

It tells the guest who you are – and gives the employee pride and security.
With this checklist you get an overview of the most important steps in defining and developing a strong uniform profile for a hotel,
restaurant, café, reception and service.

1. What should the uniform signal?

Start with the purpose. What should your uniform express?

• What first impression do you want to give your guests?
• What values should the uniform radiate (e.g. luxury, relaxedness, creativity)?
• Should it be classic, modern, Nordic, bohemian, international?

2. Who wears the uniform?

• Which departments should be uniformed (e.g. reception, waiter, bartender, housekeeping)?
• Should everyone have the same style – or coordinated variations?

3. Functionality and comfort

• Should there be stretch, breathability, pockets or adjustability?
• Is freedom of movement important – or first and foremost presentation?

4. Visual identity and color choice

• Which colors match your brand?
• Is there a consistent color theme – e.g. navy, gray, black, burgundy, beige?
• Do you need logo embroidery, name tags, accessories?

5. Maintenance and operation

• How should the clothes be washed? Industrially, in-house or at home?
• Should it be non-iron or durable for high loads?

6. Budget and quantities

• How many employees will need uniforms?
• Do you want a comprehensive solution with multiple styles and functions?

7. Implementation and onboarding

• When will the uniform be put into use?
• Should instructions, a size guide or a presentation kit for new employees be included?

We help you every step of the way

At Imagewear, we have been advising hotels, cafés and companies for over 20 years. We guide you through the entire process and help with samples, design proposals and logo solutions. You can collect everything in one place – from shirts, blazers and trousers to aprons and work shoes.

Read also

• The perfect waiter shirt - find fit and style
• From clothing to identity - why uniforms create loyalty
• Complete guide to uniform design and branding

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